Strategic Management for Tourism, Hospitality and Events
Home > General > Strategic Management for Tourism, Hospitality and Events
Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events


     0     
5
4
3
2
1



Available


About the Book

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.

New features and topics included in this fourth edition include:

  • New international Tourism, Hospitality and Events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New 'technology in focus' short cases are included, as well as longer combined sector case studies on topics such as Covid impacts e.g. Tui.
  • New chapter on sustainability and corporate social responsibility looking at explore how the principles of sustainability can be incorporated into the strategy of Tourism, Hospitality and Events organizations.
  • Technology is integrated into all chapters looking at big data, artificial intelligence, political external environment, social media & e-marketing, absorptive capacity and innovation.
  • Impacts and implications of Covid considering industry responses, financial implications and future emergent strategies.
  • Reflects a contemporary view incorporating the broad range of academic literature and industry developments which have emerged in recent years and provides a particular focus on smaller organizations recognizing their key role.
  • Web support for tutors and students, providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students.


About the Author:

Nigel Evans taught strategy and tourism management for many years in the UK at Northumbria and Teesside Universities, where he was Deputy Dean of the Business School, and at overseas institutions in Hong Kong and Malaysia. In an earlier career he worked for a London-based international tour operator. He has published widely in the tourism and management fields and his teaching spans MBA and specialist tourism and hospitality and events programs.


Best Sellers



Product Details
  • ISBN-13: 9781032331836
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Height: 246 mm
  • No of Pages: 784
  • Spine Width: 40 mm
  • Width: 174 mm
  • ISBN-10: 1032331836
  • Publisher Date: 01 Nov 2023
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 1610 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Strategic Management for Tourism, Hospitality and Events
Taylor & Francis -
Strategic Management for Tourism, Hospitality and Events
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Strategic Management for Tourism, Hospitality and Events

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!