Supply chain performance will be a key indicator of overall corporate success into the next century. This book, edited by logistics and supply chain expert John Gattorna, and with international contributions, presents unpublished material on next generation thinking about the management of the supply chain. Based on the recently developed strategic alignment model it shows how external market dynamics, the company's strategic response, and internal capability must be aligned if competitive advantage is to be achieved. Supply chain management is a strategic challenge demanding top level management attention. This book tackles the subject at that strategic level to help companies reposition their supply chains successfully. The book then offers the vital link between strategy setting and implementation, providing comprehensive coverage of the main areas of execution, and making it an essential compendium on all aspects of the subject. With case studies from major organizations from around the world, it is a 'must' read for anyone wishing to be at the forefront of international supply chain management thinking. Strategic Supply Chain Alignment brings together for the first time the world's leading logistics professionals, management consultants and academics to offer their insights and experiences on the latest supply chain management techniques. This collection of previously unpublished material offers the reader a unique opportunity to identify the hot issues, discover emerging strategies and uncover key industry and market perspectives. Divided into five sections which reflect the important components of the strategic alignment model, the book covers: [ The market: Customer value creation and segmentation, and the rationale behind the integration of supply with demand. [ Strategic response: Considers channel strategy, supply chain configuration and operations and distribution management. [ Culture: Adopting organization options which focus on deliv
About the Author: Dr John Gattorna recently retired after 6 years building and leading Accenture's Supply Chain Practice in Southern Asia, and was one of the firm's most respected thought leaders. Previously, he ran his own consulting firm for over a decade, specialising in marketing, logistics, and channels strategy, servicing an international clientele. John is generally regarded as one of the world's leading thinkers in the supply chain arena, and is also much sought after as a speaker on the international conference circuit. John has authored/co-authored 10 books and numerous articles on marketing, marketing planning, channels strategy, logistics, and supply chain management. His most recent book, co-authored with Andrew Berger, Supply Chain Cybermastery, was released at the height of the eCommerce era in 2001, and has since been translated into Chinese. His previous book, Strategic Supply Chain Alignment, published in 1998, brought a behavioral dimension to the task of building high performance supply chains. This book has since been translated into Japanese and will shortly be published in Chinese. Although John originally came from industry he has a strong academic background, and has taught on undergraduate, graduate, and senior executive programs at the University of New South Wales and Macquarie University in Sydney; Oxford University; and Cranfield University in the UK. He is currently Visiting Professor in Supply Chain Management at Cranfield. Outside of an intense interest in supply chains John is active in voluntary work, and when time permits indulges in his other passion, golf, at The Australian in Sydney, where his handicap is on the way down.