Strategicheskoe Planirovanie Deyatel'nosti Avtotransportnoy Organizatsii
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Strategicheskoe Planirovanie Deyatel'nosti Avtotransportnoy Organizatsii

Strategicheskoe Planirovanie Deyatel'nosti Avtotransportnoy Organizatsii


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About the Book

Struktura sovremennogo rynka avtotransportnykh uslug kharakterizuetsya nalichiem znachitel'nogo kolichestva proizvoditeley - predpriyatiy, organizatsiy, firm i individual'nykh predprinimateley - razlichayushchikhsya po ob"emam vypolnyaemykh perevozok, kachestvu obsluzhivaniya, urovnyu tsen i tarifov, dole zanimaemogo rynka, kontsentratsii proizvodstva, nakonets, prinadlezhnosti (vedomstvennye ili obshchego pol'zovaniya). Mezhdu uchastnikami rynka vedetsya zhestkaya konkurentnaya bor'ba za klienturu, rasshirenie rynochnoy doli. V nastoyashchee vremya protsess strategicheskogo planirovaniya v avtotransportnykh organizatsiyakh skladyvaetsya pod vozdeystviem dvukh faktorov: vo-pervykh, otsutstvie opyta v takogo roda deyatel'nosti v usloviyakh rynochnoy konkurentsii i, vo-vtorykh, otsutstvie umeniya realizatsii strategiy v sootvetstvii s dinamikoy faktorov ekonomicheskoy sredy. Obshchee ponimanie etoy problemy slozhilos', no issledovanie faktorov ekonomicheskoy sredy gruzovykh avtotransportnykh organizatsiy, a takzhe metodov formirovaniya i vybora strategii ikh razvitiya v usloviyakh funktsionirovaniya rynka transportnykh uslug nuzhdaetsya v prodolzhenii i razvitii.


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Product Details
  • ISBN-13: 9783844354829
  • Publisher: Lap Lambert Academic Publishing
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Spine Width: 11 mm
  • Width: 152 mm
  • ISBN-10: 3844354824
  • Publisher Date: 21 Jul 2011
  • Height: 229 mm
  • No of Pages: 196
  • Series Title: Russian
  • Weight: 344 gr


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Strategicheskoe Planirovanie Deyatel'nosti Avtotransportnoy Organizatsii
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Strategicheskoe Planirovanie Deyatel'nosti Avtotransportnoy Organizatsii
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