Strategie Di Promozione Delle Vendite. -Bookswagon
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Strategie Di Promozione Delle Vendite.

Strategie Di Promozione Delle Vendite.

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About the Book

La promozione è una realtà per la maggior parte dei rivenditori, fornitori e parti interessate di FMGC, che rappresentano fino al 75% dei budget totali di marketing. Dai semplici sconti sui prodotti ai concorsi e concorsi omnicanale più complessi, le promozioni di vendita svolgono un ruolo fondamentale come strumenti di marketing strategico e tattico. I responsabili della promozione delle vendite devono fornire risultati reali in un ambiente di vendita al dettaglio altamente competitivo. Tuttavia, con una comprensione limitata delle scelte, dei principi e delle pratiche che sono alla base di un'efficace pianificazione della promozione, i manager spesso fanno affidamento su esperienze o preferenze passate per guidare il loro processo decisionale. Non sorprende che molte campagne di vendita non raggiungano il loro potenziale. Questo libro è una risorsa importante per i professionisti. Tratto da oltre 700 articoli e casi, presenta i risultati di un'ampia ricerca globale che esamina il DNA delle promozioni di vendita, compreso il suo ruolo, la natura e la funzione, i processi decisionali critici e la valutazione della campagna. Ciò è supportato da studi di casi di pianificazione della promozione nella pratica, basati su ricerche condotte in FMCG e organizzazioni di vendita al dettaglio. Il libro fornisce al lettore una valutazione esperta più approfondita, completa e critica dei concetti di base che definiscono la promozione delle vendite. Ciò consentirà ai decisori, ai consulenti e alle parti interessate di prendere decisioni di campagna più sicure, informate ed efficaci.


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Product Details
  • ISBN-13: 9798386839994
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Weight: 100 gr
  • ISBN-10: 8386839996
  • Publisher Date: 13 Mar 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: una guida per principianti
  • Width: 127 mm


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