Strategie di marketing di Nilkamal
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Strategie di marketing di Nilkamal

Strategie di marketing di Nilkamal


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About the Book

Lo studio si propone di effettuare il marketing mix dell'industria dei mobili in plastica, di studiare la segmentazione, il targeting e il posizionamento dell'industria dei mobili, di effettuare l'analisi SWOT dell'industria dei mobili e del gruppo Nilkamal, di studiare le strategie di branding di Nilkamal e di raccomandare strategie pubblicitarie, di marketing e di branding per l'industria dei mobili in plastica. Le materie plastiche Nilkamal sono riuscite a posizionare bene i propri prodotti sul mercato. Nilkamal può promuovere ulteriormente il suo marchio sulla base dei fattori trainanti: leggerezza, resistenza agli agenti atmosferici, resistenza alle termiti ed economicità. Per migliorare le proprie strategie di marketing, Nilkamal può adottare le seguenti misure: Puntare su un kit di mobili per bambini, pubblicizzare i prodotti in quanto progettati nel rispetto della sicurezza evitando spigoli vivi, personalizzare il set di mobili in base ai gusti dei bambini, aprire una catena di vendita al dettaglio di mobili in plastica nelle principali città, aprire un negozio di rivendita nelle principali città del Paese in cui le vendite di mobili in plastica sono elevate e lanciarsi nel settore dei mobili in legno-plastica composita.


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Product Details
  • ISBN-13: 9786208144067
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: L'industria globale del mobile
  • Width: 152 mm
  • ISBN-10: 620814406X
  • Publisher Date: 30 Sep 2024
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Weight: 141 gr


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