Strategie przetrwania w warunkach hiperinflacji dla przedsiębiorstw produkcyjnych (Harare)
Strategie przetrwania w warunkach hiperinflacji dla przedsiębiorstw produkcyjnych (Harare)

Strategie przetrwania w warunkach hiperinflacji dla przedsiębiorstw produkcyjnych (Harare)


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About the Book

W badaniu oceniono strategie przetrwania wdrożone przez firmy produkcyjne Harare w okresie hiperinflacji, w latach 2000-2008, w Zimbabwe. Przegląd literatury wykazal, że firmy wdrażają kombinację strategii redukcji kosztów i decentralizacji jako sposób na zapewnienie sobie przetrwania na rynkach upadających, w tym w środowiskach hiperinflacyjnych. Na próbie 100 firm produkcyjnych w Harare zastosowano ankietę wykorzystującą samodzielnie administrowane kwestionariusze jako instrument zbierania danych. Wyniki badania pokazują, że firmy przyjęly strategie finansowe, marketingowe i zakupowe mające na celu redukcję kosztów, takie jak zmniejszenie lub zwiększenie rozmiarów opakowań jako sposób na uniknięcie kontroli cen, skrócenie lub calkowite wyeliminowanie okresów kredytowania oraz decentralizację procesu decyzyjnego. Przedsiębiorstwa objęte próbą przypisaly swoje przetrwanie tym strategiom, ponieważ uważają, że bez nich zaprzestalyby dzialalności.


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Product Details
  • ISBN-13: 9786203080957
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6203080950
  • Publisher Date: 15 Mar 2021
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Weight: 145 gr


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Strategie przetrwania w warunkach hiperinflacji dla przedsiębiorstw produkcyjnych (Harare)
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Strategie przetrwania w warunkach hiperinflacji dla przedsiębiorstw produkcyjnych (Harare)
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