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Strategie - Umsetzung - Profit

Strategie - Umsetzung - Profit


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About the Book

Von der Unternehmensstrategie zur Result-Strategie.- Potential Line - Marktchancen, Potenziale und Renditen finden und einschätzen.- Zeit, Aufgaben, Resultate - Prioritäten im Fokus behalten.- Points of Difference - Positionierung und Portfolio am Markt ausrichten.- Position Board - Positionierung im Wettbewerbsvergleich.- Drei-Level-Portfolio - Transparenz durch die Brille des Kunden.- "Moments of Result" - die erfolgskritischen Punkte.- Denken Sie systemisch - handeln Sie ganzheitlich.
About the Author:

Dr. Wolf W. Lasko ist Geschäftsführer und Gründer der Winner/s Edge Resulting-Gesellschaft für Strategie, Vertrieb und Innovation mbH und Geschäftsführer des digital sales resulting institute. Seine Arbeitsschwerpunkte sind Change Resulting, kreative Innovationsprozesse, Führungssparring und Sales-Steuerung. Er ist Autor von insgesamt 31 Büchern, 13 davon sind zum Teil in mehreren Auflagen bei Springer Gabler erschienen.

Dr. Lara M. Lasko, Diplom-Kauffrau (FH)/MBA, ist geschäftsführende Gesellschafterin der Think Result GmbH, Schweiz. Das Beratungsunternehmen ist spezialisiert auf Sales und Konzeption mit dem Schwerpunkt internationale Vertriebssteuerung.


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Product Details
  • ISBN-13: 9783658207526
  • Publisher: Springer
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 204
  • Spine Width: 12 mm
  • Weight: 408 gr
  • ISBN-10: 3658207523
  • Publisher Date: 23 Feb 2018
  • Edition: 3rd 3. Aufl. 2018 ed.
  • Language: German
  • Returnable: Y
  • Sub Title: So Setzen Sie Ihre Vertriebsstrategien in Der Tagespraxis Um!
  • Width: 170 mm


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