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Strategie Und Transformation Im Digitalen Zeitalter

Strategie Und Transformation Im Digitalen Zeitalter


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About the Book

Unternehmen und öffentliche Organisationen müssen mehr denn je neue Wege beschreiten, um die technologischen, ökonomischen und gesellschaftlichen Herausforderungen zu bewältigen. In diesem Buch werden transformative Entwicklungen und verschiedene Ansätze, mit denen diese Herausforderungen bewältigt werden können, ausführlich diskutiert. Ob agiles Management, Geschäftsmodellinnovation, Leadership oder Change-Management - ganz gleich, um welche Konzepte und Methoden es geht, sie eint das Ziel, Unternehmen und Organisationen für den Wandel fit zu machen und zu agieren statt nur zu reagieren.
Im ersten Teil des Herausgeberwerks konzentrieren sich die Autoren auf neue Managementansätze und Methoden, unter anderem in den Bereichen Marketing und Human Resources. Die Beiträge im zweiten Teil verdeutlichen, wie wichtig Kultur und Leadership sind, um die Transformation aktiv gestalten zu können, während digitale Plattformen, Blockchain und andere Technologien im Mittelpunkt des dritten Teils stehen. Im letzten Teil werden Transformationsprozesse in unterschiedlichen Branchen vorgestellt. Das Buch verbindet neue konzeptionelle Ansätze mit praxisorientierten Erfahrungsberichten. Es bietet Leserinnen und Lesern einen Überblick über aktuelle Entwicklungen. So eröffnet sich ihnen die Gelegenheit, die transformativen Herausforderungen, vor denen Unternehmen, Organisationen, Branchen und Menschen stehen, zu reflektieren und ganz eigene, innovative Lösungen zu entwickeln. Damit richtet sich das Buch an Vorstände und Geschäftsführer, Fachkräfte für Unternehmens- und Organisationsentwicklung, IT und Personal, aber auch an Wissenschaftler und an Studierende im Masterstudium.
About the Author: Prof. Dr. Markus H. Dahm ist Honorarprofessor an der FOM Hochschule für Oekonomie & Management in Hamburg. Außerdem ist er Abteilungsleiter und "Digital Transformation Thought Leader" im Management Consulting bei IBM Deutschland. Schwerpunkte seiner Beratung sind Strategieentwicklung, Change Management und Digitalisierung. Er ist Autor zahlreicher Fachbücher, publiziert regelmäßig in Fachmagazinen und spricht auf Konferenzen und Seminaren.Prof. Dr. Stefan Thode ist Professor für Internationales Management an der FOM Hochschule für Oekonomie & Management in Hamburg und begleitet als Berater und Coach Führungskräfte und Mitarbeiter internationaler Konzerne, öffentlicher Organisationen und mittelständischer Unternehmen in Veränderungsprozessen. Er ist Experte für Strategieentwicklung und -umsetzung, Agiles Change Management, Transformationsprozesse und Führungskräfteentwicklung.


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Product Details
  • ISBN-13: 9783658220310
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 19 mm
  • Weight: 630 gr
  • ISBN-10: 3658220317
  • Publisher Date: 16 Oct 2018
  • Height: 244 mm
  • No of Pages: 351
  • Series Title: Fom-Edition
  • Sub Title: Inspirationen Für Management Und Leadership
  • Width: 170 mm


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