Strategieentwicklung in Banken by Herbert Durstberger
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Strategieentwicklung in Banken

Strategieentwicklung in Banken


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About the Book

Strategisch planen ist das Schlüsselwort im Bankgewerbe. Liegt Ihr Institut im Konkurrenzkampf richtig? Dieses Buch ist die Checkliste auf dem Weg vom Konzept zum Jahresplan. Ein praktischer, umsichtiger Planungshelfer mit Teamgeist.

Strategisch Planung ist Grundlage für jeden geschäftlichen Erfolg. In sechs Schritten beschreiben die Autoren, wie man von der Entwicklung eines Leitbildes zu einem konkreten Jahresplan in Kreditinstituten kommt. Die Autoren setzen an bei der Formulierung einer Mission als Leitbild für das Unternehmen. Über die Planfeldanalyse und anschließende Umfeldanalyse geht es zur Analyse des eigenen Unternehmens. Ausführlich erläutern die Autoren, wie diese Analysen möglichst objektiv durchgeführt werden können, welche Miterarbeiter sich beteiligen sollten, bis hin zu praktischen to-do-Plänen mit Zeitvorgaben. Ziel der Analysen: das strategische Konzept und die Jahresplanung, die sowohl quantitative als auch qualitative Ziele enthalten muß. Die Autoren liefern ein umfassendes und vollständiges Konzept für die Erarbeitung einer Strategie. Praxisbeispiele und Falldokumentationen runden die Darstellung ab. Das Buch ist ein Stück Unternehmensberatung.
About the Author: Herbert Durstberger ist Geschäftsführer der Unternehmensberatung congena, Gesellschaft für Planung, Training und Organisation mbH.
Susanne Most ist Organisationsberaterin bei congena.
Die congena GmbH hat sich darauf spezialisiert, Organisationen auf künftige Entwicklungen einzustellen.


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Product Details
  • ISBN-13: 9783322846211
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover reprint of the original 1st ed. 1997
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3322846210
  • Publisher Date: 12 Feb 2012
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 163
  • Series Title: German
  • Sub Title: Ein Congenialer Planungsprozeß
  • Width: 140 mm


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