Strategische Allianzen vor dem Hintergrund des europäischen Binnenmarkts
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Strategische Allianzen vor dem Hintergrund des europäischen Binnenmarkts

Strategische Allianzen vor dem Hintergrund des europäischen Binnenmarkts


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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: InhaltsverzeichnisI Abbildungsverzeichnis VI Abkürzungsverzeichnis VII I.Einleitung1 I.1Problemstellung1 I.2Zielsetzung2 I.3Vorgehensweise3 ERSTER TEIL: KLEINE UND MITTELSTÄNDISCHE UNTERNEHMEN & STRATEGISCHE ALLIANZEN II.Zur Situation der kleinen und mittelständischen Unternehmen (KMU) II.1Abgrenzung und Eigenschaften von KMU5 II.2Stärken und Schwächen von KMU6 II.2.1Stärken6 II.2.2Schwächen7 II.3Veränderung des strategischen Umfelds für KMU8 II.3.1Ökonomische Rahmenbedingungen8 II.3.2Technologische Rahmenbedingungen9 II.3.3(Wettbewerbs-)Politische Rahmenbedingungen10 II.4Zwischenergebnis11 II.5Strategische Neuorientierung: Eine „Europastrategie" der KMU?11 II.6Strategische Aktionsparameter12 III.Theoretische Ansätze zur Erklärung Strategischer Allianzen III.1ZUR BEGRIFFSKLÄRUNG15 III.1.1Definitorische Grundlagen der Strategischen Allianz15 III.1.2Eine Differenzierung unterschiedlicher Allianzformen20 III.2ORGANISATIONSTHEORETISCHE ANSÄTZE24 III.2.1Der Transaktionskostenansatz24 a)Überblick24 b)Transaktionskostenansatz und Strategische Allianzen26 c)Kritik am Transaktionskostenansatz27 d)Zwischenergebnis28 III.2.2Der Umwelt-Strategie-Struktur-Ansatz28 a)Überblick30 b)Umwelt-Strategie-Struktur-Ansatz und Strategische Allianzen30 c)Kritik am Umwelt-Strategie-Struktur-Ansatz32 d)Zwischenergebnis32 ZWEITER TEIL: DIE EUROPÄISCHE WIRTSCHAFTLICHE INTERESSENVEREINIGUNG (EWIV) IV.Die Europäische Wirtschaftliche Interessenvereinigung (EWIV) IV.1Grundlagen der EWIV IV.1.1Gründungsmotive für eine europäische Rechtsform IV.1.2Entstehungsgeschichte IV.1.3Rechtsgrundlagen IV.2Rechtliche Ausgestaltung IV.2.1Anwendungsbereich und Zweck der EWIV IV.2.2Mitgliedschaft IV.2.3Sitz IV.2.4Gründung IV.2.5Organe, Organisation und innere Verfassung IV.2.6Außenrecht IV.3Steuerliche Aspekte IV.4Kartellrechtliche Grundlagen IV.5Die EWIV aus betriebswirtschaftlicher Perspektive IV.5.1Gründe f


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Product Details
  • ISBN-13: 9783838639307
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3838639308
  • Publisher Date: 02 May 2001
  • Height: 210 mm
  • No of Pages: 134
  • Series Title: German
  • Weight: 231 gr


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