Strategische Analyse im E-Business. Analyseinstrumente und deren Anwendung
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Strategische Analyse im E-Business. Analyseinstrumente und deren Anwendung

Strategische Analyse im E-Business. Analyseinstrumente und deren Anwendung


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About the Book

Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Sonstiges, Note: 2.3, Friedrich-Alexander-Universität Erlangen-Nürnberg, Sprache: Deutsch, Abstract: Neue Chancen und Risiken des E-Business gilt es bei der strategischen Unternehmensplanung und vor allem in der strategischen Analyse zu berücksichtigen. Da klassische Analyse-Methoden und Instrumente im E-Business nur teilweise anwendbar sind, ist es das Ziel dieser Arbeit, ein Instrumentarium zu schaffen, das für die strategische Analyse im E-Business geeignet ist. Dieses Instrumentarium kann aus an das E-Business angepassten und neuen Instrumenten bestehen. Außerdem sollen diese, soweit es der generische Ansatz dieser Arbeit zulässt, operationalisiert werden. Dazu werden zunächst die theoretischen Grundlagen gelegt, sowie die zentralen Begriffe des E-Business erklärt. Außerdem werden das strategische Informationsmanagement und IT-Strategie von der E-Business-Strategie abgegrenzt. Anschließend werden die Effekte des E-Business für die strategische Unternehmensplanung zusammengefasst. Auf Basis dieser Erkenntnisse entsteht das Vorgehensmodell zur strategischen E-Business-Analyse. Hierbei werden auch die Analysefelder, die im Rahmen der E-Business-Strategieentwicklung von Bedeutung sind, identifiziert. Danach werden die vier Stufen des Vorgehensmodells um Methoden und Instrumente ergänzt, welche sich für die spezifischen Problemstellungen bzw. strategischen Herausforderungen der E-Business-Analyse eignen. Als besondere Problemstellung wird hierbei das Vorhandensein von IV-technischen und betriebswirtschaftlichen Aspekten betrachtet. Die Methoden und Instrumente sind hierbei generisch gehalten, um eine Anwendbarkeit in unterschiedlichen Unternehmenskontexten zu gewährleisten. Anhand einer Case Study wird das Vorgehensmodell daraufhin exerziert. Im Anhang findet der praktisch orientierte Leser des Weiteren die Operationalisierung der vorgestellten Methoden und Instrumente.


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Product Details
  • ISBN-13: 9783668177611
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3668177619
  • Publisher Date: 07 Apr 2016
  • Height: 210 mm
  • No of Pages: 144
  • Series Title: German
  • Weight: 249 gr

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Strategische Analyse im E-Business. Analyseinstrumente und deren Anwendung
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