Strategische Fuehrung Europaeischer Mittelstaendischer Unternehmen
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Strategische Fuehrung Europaeischer Mittelstaendischer Unternehmen

Strategische Fuehrung Europaeischer Mittelstaendischer Unternehmen


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About the Book

Mittelstandische Unternehmen stehen vor der Herausforderung des erfolgreichen Umgangs mit der Internationalisierung der Markte und ihres Leistungserstellungsprozesses. Hierfur wird in diesem Buch ein theoretisch und empirisch fundiertes Handlungskonzept entworfen. Basierend auf einer Analyse des europaischen Umfeldes und den Besonderheiten mittelstandischer Unternehmen werden die Vorteile und Strategien der Internationalisierung, die geeigneten Markteintrittsformen und die Ausgestaltung samtlicher Unternehmensbereiche aufgezeigt. Die entsprechende wissenschaftliche Literatur wird kritisch diskutiert. Praxisrelevanz gewinnt diese Arbeit durch den Einbezug der Ergebnisse einer empirischen Untersuchung von 100 mittelstandischen Werkzeug- und Werkzeugmaschinenherstellern aus sechs europaischen Landern. In uber 30 Fallbeispielen werden konkrete Internationalisierungslosungen dargestellt. Diese Verbindung von Theorie und Praxis macht das Buch sowohl fur den wissenschaftlich interessierten Leser als auch fur den Praktiker interessant."
About the Author: Der Autor: Christoph Muller wurde 1968 in Stuttgart geboren. Er studierte Wirtschaftswissenschaften an der Universitat Hohenheim und promovierte 1995 zum Dr. oec. an der Hochschule St. Gallen. Derzeit ist er am Schweizerischen Institut fur gewerbliche Wirtschaft (HSG) als Projektleiter Praxis und wissenschaftlicher Mitarbeiter tatig."


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Product Details
  • ISBN-13: 9783906755434
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Sub Title: Am Beispiel Der Werkzeugmaschinenbranche
  • Width: 210 mm
  • ISBN-10: 3906755436
  • Publisher Date: 01 Oct 1995
  • Binding: Paperback
  • Height: 140 mm
  • No of Pages: 476
  • Series Title: Europaeische Hochschulschriften / European University Studie
  • Weight: 650 gr


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Strategische Fuehrung Europaeischer Mittelstaendischer Unternehmen
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