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Strategische Geschäftsprozessanalyse nach Porter

Strategische Geschäftsprozessanalyse nach Porter


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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Allgemeines, Note: 1,0, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Was macht ein Unternehmen in der heutigen Zeit der Schnelllebigkeit und Dynamik am Markt erfolgreich? Diese Frage stellen sich viele Unternehmer und Entscheider. Oftmals werden zur detaillierten Betrachtung externe Beratungsdienstleistungen eingekauft. Erfolg ist letzten Endes das Ergebnis von wertschöpfender Geschäftstätigkeit. Der Erfolg wird gesteigert, in dem die Wertschöpfung durch Prozesse erhöht wird. Ob dies nun über die Steigerung des erzielbaren Wertes oder einer Kostenreduzierung der entscheidenden Wertaktivitäten passiert, ist zweitrangig. In jedem Fall handelte es sich um eine optimierende Maßnahmen. Dazu ist es notwendig, die Prozesse und Geschäftsprozesse strukturiert zu analysieren. Eine bekannte und zielführende Möglichkeit bietet hierbei die strategische Geschäftsprozessanalyse nach Michael E. Porter. Dieses Assignment beschäftigt sich mit eben dieser und gibt einen Überblick über die darin enthaltenen Bestandteile. Um ein Grundverständnis zu schaffen, werden in Kapitel 2 die Begrifflichkeiten Geschäftsprozess und Wertschöpfung definitorisch erarbeitet. Anschließend wird zur strategischen Geschäftsprozessanalyse geleitet. Dazu wird in Kapitel 3.1 das Grundmodell einer Wertkette nach Porter und die möglichen Normstrategien vorgestellt, die ein Unternehmen am Markt umsetzen kann (vgl. Kapitel 3.2). Im folgenden Kapitel 3.3 findet sich eine detaillierte Betrachtung der Wertkette, einzelner Wertaktivitäten sowie diverser Aktivitätstypen. Da eine ganzheitliche Analyse nicht mit Blick auf eine einzelne Wertkette eines Unternehmens vollzogen werden kann, beschäftigt sich Kapitel 3.4 vorranging mit dem Wertsystem, also den Wertketten vor- und nachgelagerter Bereiche. Da Porters Referenzmodell bereit seit einigen Jahrzehnten etabliert verwendet wird, wird im Kapitel 3.5 auf aktuelle Entwicklungen


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Product Details
  • ISBN-13: 9783668910843
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668910847
  • Publisher Date: 18 Mar 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr

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