strategische Positionierung ausgesuchter Automobilbanken in Deutschland
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strategische Positionierung ausgesuchter Automobilbanken in Deutschland

strategische Positionierung ausgesuchter Automobilbanken in Deutschland


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About the Book

Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,7, Hochschule Niederrhein in Mönchengladbach, Sprache: Deutsch, Abstract: Die Automobilindustrie ist einer der am schnellsten wachsenden Industriezweige in Deutschland. In diesem Zusammenhang stellt sich die Frage, inwieweit Automobilbanken zum Erfolg der Automobilkonzerne beitragen, welche Aufgaben sie übernehmen und mit welchen Herausforderungen diese zu kämpfen haben. Ziel dieser Arbeit ist es, einen umfassenden Einblick in die Geschäftsfelder ausgewählter Automobilbanken zu erlangen. Dabei werden primär herstellerverbundene Automobilbanken betrachtet. Des Weiteren soll die Nachvollziehbarkeit strategischer Entscheidungen und der damit verbundene Einsatz ausgewählter Strategiewerkzeuge in Hinblick auf eine erfolgreiche strategische Positionierung im Markt erleichtert werden. Zu Beginn dieser Arbeit wird das Marktumfeld der Automobilindustrie in Deutschland analysiert. Dabei wird vor allem auf den Automobilmarkt und dessen Entwicklung anhand der Neuzulassungen eingegangen.Insbesondere die gegenwärtige Konkurrenzsituation, ein notwendiges Qualitätsmanagement und ein stetig steigender Preisdruck rücken dabei in den Fokus der Bearbeitung. Vor dem Hintergrund einer strategischen Positionierung bedarf es der Betrachtung der volkswirtschaftlichen Bedeutung der automobilen Finanzdienstleistung. Daher folgt eine entsprechende Analyse unter den Aspekten Wertschöpfung, technischer Fortschritt, Beschäftigungseffekten und einer aktuellen politischen Entscheidung. Im Anschluss daran wird das Bankensystem in Deutschland betrachtet. Hier rückt insbesondere die Einordnung von Automobilbanken in den Vordergrund. Folgend wird das komplexe Geschäftsmodell von Automobilbanken detailliert erörtert. Dabei wird vor allem auf das umfangreiche Leistungsspektrum eingegangen. Im Anschluss daran widmet sich das folgende Kapitel drei Kurzportraits ausgewählter Automobilbanken. Dabe


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Product Details
  • ISBN-13: 9783668253483
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 366825348X
  • Publisher Date: 15 Jul 2016
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 177 gr


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