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Strategisches Management

Strategisches Management


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About the Book

Die siebte, überarbeitete Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Neu ist das Kapitel zur strategischen Kontrolle, womit der besonderen Bedeutung dieser Phase im Strategieprozess Rechnung getragen wird. Die Strategieformulierung ist um eine kritische Würdigung der in der Praxis weit verbreiteten Blue Ocean Strategy ergänzt worden. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.


About the Author: Univ.-Prof. em. Prof. Dr. Martin K. Welge war bis zu seiner Emeritierung Inhaber des Lehrstuhls für Unternehmensführung der TU Dortmund und lehrt an der Steinbeis-Hochschule Berlin.
Univ.-Prof. Dr. Andreas Al-Laham war Inhaber des Lehrstuhls für Strategisches und Internationales Management an der Universität Mannheim.Univ.-Prof. Dr. Marc Eulerich ist Inhaber des Lehrstuhls für Interne Revision an der Mercator School of Management, Universität Duisburg-Essen.


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Product Details
  • ISBN-13: 9783658106478
  • Publisher: Springer Gabler
  • Binding: Hardback
  • Height: 240 mm
  • No of Pages: 981
  • Series Title: German
  • Sub Title: Grundlagen - Prozess - Implementierung
  • Width: 168 mm
  • ISBN-10: 3658106476
  • Publisher Date: 27 Mar 2017
  • Edition: 0007-7., Akt. Aufl.
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr


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