Stratégies de vente au détail dans les supermarchés
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Stratégies de vente au détail dans les supermarchés

Stratégies de vente au détail dans les supermarchés


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International Edition


About the Book

Cette recherche qualitative descriptive, sous forme d'étude de cas, d'un centre d'affaires du secteur de la grande distribution qui opère dans la région centre-ouest de Minas Gerais, basé à Divinópolis MG, vise à explorer et à décrire sa formation et ses performances. Il présente également deux de ses associés qui exercent leurs activités dans la même ville et sur le même marché. Leurs stratégies fonctionnelles, leurs caractéristiques et leur taille sont analysées à la lumière des théories et des auteurs qui traitent de la stratégie d'entreprise. Le résultat est une évaluation des éléments qui décrivent les différences entre les deux et une analyse des points communs qui les rapprochent en tant que membres du centre de recherche.


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Product Details
  • ISBN-13: 9786207899593
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 177 gr
  • ISBN-10: 6207899598
  • Publisher Date: 30 Jul 2024
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm


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