Stratégies de marketing de Nilkamal
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Stratégies de marketing de Nilkamal

Stratégies de marketing de Nilkamal


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About the Book

L'étude a pour but de réaliser un mix marketing de l'industrie du meuble en plastique, d'étudier la segmentation, le ciblage et le positionnement de l'industrie du meuble, de réaliser une analyse SWOT de l'industrie du meuble et du groupe d'entreprises Nilkamal, d'étudier les stratégies de marque de Nilkamal et de recommander des stratégies de publicité, de marketing et de marque pour l'industrie du meuble en plastique. Les plastiques de Nilkamal ont réussi à bien positionner leurs produits sur le marché. Nilkamal peut continuer à promouvoir sa marque en s'appuyant sur les facteurs clés suivants: légèreté, résistance aux intempéries, résistance aux termites et économie. Afin d'améliorer ses stratégies de marketing, Nilkamal peut prendre les mesures suivantes: Cibler le kit de meubles pour enfants, annoncer que les produits sont conçus dans le respect de la sécurité en évitant les bords tranchants, le kit de meubles peut être personnalisé pour répondre aux goûts de l'enfant, une chaîne de vente au détail de meubles en plastique peut être ouverte dans les grandes villes, un magasin de revente peut être ouvert dans les grandes villes du pays où les ventes de meubles en plastique sont élevées, et s'aventurer dans le domaine des meubles en composite bois-plastique.


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Product Details
  • ISBN-13: 9786208144074
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: L'industrie mondiale du meuble
  • Width: 152 mm
  • ISBN-10: 6208144078
  • Publisher Date: 30 Sep 2024
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Weight: 190 gr


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