Student Choice of Universities & Relationship with Marketing Strategy
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Student Choice of Universities & Relationship with Marketing Strategy

Student Choice of Universities & Relationship with Marketing Strategy


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About the Book

Demand for MBA has led to more universities offering the program. Against this background universities find themselves competing for larger market share. This study sought to determine the factors (place, process, product, price, services and promotion) that influence students' choice of university and the marketing strategies used by universities to promote their MBA program. Data was collected by administering a questionnaire through the drop and pick technique. Data was analyzed using the SPSS statistical package. Factor analysis was used to establish the relative importance of various factors in the choice of a university using inferential statistics. T- Test was used to determine the relationship between marketing strategic and factors (place, process, product, price, services and promotion) influencing students' choice institution to the test the hypothesi


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Product Details
  • ISBN-13: 9783659642494
  • Publisher: Lap Lambert Academic Publishing
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 3659642495
  • Publisher Date: 13 Jan 2015
  • Height: 229 mm
  • No of Pages: 68
  • Series Title: English
  • Weight: 163 gr


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Student Choice of Universities & Relationship with Marketing Strategy
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