Studio sulla campagna di comunicazione Mobile Money in RDCongo
Studio sulla campagna di comunicazione Mobile Money in RDCongo

Studio sulla campagna di comunicazione Mobile Money in RDCongo


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About the Book

Questo libro si concentra sugli effetti della campagna di comunicazione tra la Banca Centrale del Congo e gli operatori di denaro mobile che operano nella Repubblica Democratica del Congo. Questi effetti, come indicato, sono multidimensionali. In effetti, in termini di comunicazione, la campagna ha permesso agli operatori di passare dall'istituzionale al pedagogico per permettere ai clienti di capire meglio il customer journey. Come risultato di questa comunicazione, l'atteggiamento dei clienti è positivo, e sono in grado di beneficiare dei vantaggi del denaro mobile, come la velocità, la sicurezza e l'accessibilità dei servizi finanziari. Altri effetti sono lo sviluppo dell'ecosistema dei servizi finanziari, come il riabbonamento di alcuni canali televisivi, l'aumento delle soglie di transazione, ecc. L'autore sottolinea la necessità di condividere le campagne promozionali tra gli operatori, ma soprattutto l'implementazione dell'interoperabilità tra gli operatori di mobile money e le banche commerciali.


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Product Details
  • ISBN-13: 9786204423289
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6204423282
  • Publisher Date: 08 Feb 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 168 gr


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Studio sulla campagna di comunicazione Mobile Money in RDCongo
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