FranklinCovey Style Guide
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FranklinCovey Style Guide: For Business and Technical Communication

FranklinCovey Style Guide: For Business and Technical Communication

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About the Book

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing Advantage TM and Technical Writing Advantage TM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.

Table of Contents:
Reference Glossary Using the Reference Glossary (Introduction)      Abbreviations     Acronyms     Active/Passive     Adjectives      Adverbs      Agreement      Apostrophes      Appendices      Articles     Bias-Free Language      Bibliographies     Boldface    Brackets    British English     Capitals     Captions    Charts      Citations    Cliches     Colons     Color      Commas      Compound Words     Conjunctions      Contractions      Dashes      Decimals      Editing and Proofreading     Electronic Mail     Ellipses      Emphasis  English as a Second Language     Ethics     Exclamation Marks     False Subjects      Faxes      Footnotes      Fractions      Gobbledygook      Graphics for Documents     


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Product Details
  • ISBN-13: 9780133090390
  • Publisher: Pearson Education (US)
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: For Business and Technical Communication
  • Width: 216 mm
  • ISBN-10: 0133090396
  • Publisher Date: 21 Aug 2012
  • Height: 275 mm
  • No of Pages: 448
  • Spine Width: 22 mm
  • Weight: 920 gr


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FranklinCovey Style Guide: For Business and Technical Communication
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