Subliminal Book by Leonard Mlodinow - Bookswagon UAE
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Subliminal

Subliminal


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Award Winner
Awards Winning
2013 | Literary Award
About the Book

NATIONAL BESTSELLER - From the bestselling author of The Drunkard's Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.

"Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor." --Los Angeles Times

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.


About the Author:

LEONARD MLODINOW received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard's Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman's Rainbow and Euclid's Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.


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Product Details
  • ISBN-13: 9780307472250
  • Publisher: Vintage
  • Publisher Imprint: Vintage
  • Depth: 25
  • Height: 203 mm
  • No of Pages: 272
  • Series Title: English
  • Sub Title: How Your Unconscious Mind Rules Your Behavior
  • Width: 132 mm
  • ISBN-10: 0307472256
  • Publisher Date: 12 Feb 2013
  • Binding: Paperback
  • Edition: Reprint
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 317 gr


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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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