Subliminal Persuasion Book by Dave Lakhani - Bookswagon
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Subliminal Persuasion

Subliminal Persuasion


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International Edition


About the Book

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
About the Author:

DAVE LAKHANI is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.


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Product Details
  • ISBN-13: 9780470243367
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Depth: 19
  • Height: 220 mm
  • No of Pages: 224
  • Series Title: English
  • Sub Title: Influence & Marketing Secrets They Don't Want You to Know
  • Width: 148 mm
  • ISBN-10: 0470243368
  • Publisher Date: 01 Apr 2008
  • Binding: Mixed media product
  • Edition: HAR/CDR
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 412 gr


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