Success with Online Retailing by Patrick Tan - Bookswagon
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Success with Online Retailing

Success with Online Retailing


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About the Book

HOW TO BUILD A SUCCESSFUL ONLINE BUSINESS E-Commerce is bouncing back! Get ready to catch the next wave now. You can build a profitable small business online by adopting good business practices and cost-effective e-business strategies. This is the book that shows you . . .  How to use your passion, skills, knowledge, resources, contacts and experiences to build a business.  How to develop appropriate strategies to cope with changes in the market place.  How to create a "POSITION" for your business or product in the minds of your target consumers.  How to differentiate your product with tangible benefits, value-added services and pricing.  How to find the right e-commerce solution to put your business online cost-effectively.  How to use a proprietary risk management process to screen out online fraud effectively.  How to deliver the right products to the right consumers promptly and cost-effectively.  How to make your site sells with real bargains, effective sales writing and testimonials.  How to build a vibrant online community to enhance the "stickiness" of your Web site.  How to build a highly responsive mailing list to improve your sales conversion rate.  How to use free publicity in the media to drive millions of visitors to your site.  How to acquire new customers cost-effectively.  How to manage your e-business efficiently.  How to adopt a multi-channel business strategy to improve profitability.


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Product Details
  • ISBN-13: 9780595280544
  • Publisher: iUniverse
  • Publisher Imprint: iUniverse
  • Height: 231 mm
  • No of Pages: 232
  • Series Title: English
  • Sub Title: For Small Businesses
  • Width: 156 mm
  • ISBN-10: 0595280544
  • Publisher Date: 24 Jun 2003
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 417 gr


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