Successful Management in Foodservice Operations: An Overview

Comprehensive resource covering key ‘need-to-know’ aspects of how to run a food service operation, with unique perspective from restaurant managers Successful Management in Foodservice Operations is a single volume book addressing the overall operation of a successful food service business, including planning for success, ensuring excellence in production and service, and generating optimal levels of operating profits. The purpose of this book is to teach foodservice operators what they must know, and do, in order to achieve their own definitions of success. The book covers the major changes to food delivery processes and systems forced by the COVID pandemic, changes to the Uniform System of Accounts for Restaurants (USAR), flexibility of employee management due to COVID-enforced changes, and more. Each chapter ends with features to enable reader comprehension and practical application of concepts. These include: ‘A Manager’s 10-Point Effectiveness Checklist’ offering ideas for management actions, and mini-case studies entitled ‘What Would You Do?’ with suggested answers. Successful Management in Foodservice Operations also discusses: Reading a USAR income statement, identifying a target market, and creating an effective proprietary website Managing marketing on third-party operated websites, controlling labor costs, and preparing and monitoring an operating budget Creating a profitable menu, successfully pricing menu items, recruiting, selecting, and training team members, and controlling food and beverage production costs Running food trucks and ‘ghost’ restaurants, where no customers actually visit the ‘restaurant’ in person other than to pick-up pre-ordered food Successful Management in Foodservice Operations is an authoritative, accessible, up-to-date, and easy-to-understand reference for introductory students in programs of study related to hospitality management and food service operations. It also appeals to individuals interested in running their own restaurant or other type of foodservice operation. Part of Wiley’s Foodservice Operations: The Essentials series.

Table of Contents:
Preface ix Acknowledgments xiii Dedication xv 1 The Operator’s Role in Successful Foodservice Management 1 2 Accounting and Financial Management in Foodservice Operations 26 3 Successful Marketing in Foodservice Operations 56 4 Web-Based Marketing on Proprietary Sites 83 5 Web-Based Marketing on Third-Party Operated Sites 107 6 Creating and Managing the Menu 136 7 Successful Menu Pricing 164 8 Successful Employee Staffing and Training 191 9 Managing Food and Beverage Production and Service 223 10 Managing the Cost of Labor and Other Foodservice Expense 248 11 Revenue Control 272 12 Planning and Budgeting for Success 294 Glossary G-1 Index I-1