Suchmaschinen by Sonja Monika Quirmbach - Bookswagon
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Suchmaschinen

Suchmaschinen


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About the Book

Die Optimierung der Usability und User Experience einer Suchmaschine ist Basis für die erfolgreiche Entwicklung von Websites. In dem Buch wird gezeigt, welche Methoden eingesetzt werden, um den Suchprozess zu optimieren, wo typische Probleme auftreten und wie sich diese auf die User Experience auswirken. Das Buch leistet Hilfestellung bei Live-Tests mit verschiedenen Versionen, bei der wirtschaftlichen Betrachtung und der Erstellung von Reports mit Web Analytics. Best-Practice-Beispiele helfen sowohl Einsteigern als auch Experten bei der Umsetzung.
About the Author: Sonja Monika Quirmbach absolvierte ihr Studium an der Hochschule Darmstadt, Bereich Informations- und Wissensmanagement, Schwerpunkt Medien und Wirtschaft. Sie ist tätig bei der Deutschen Telekom AG, Products & Innovation. Sie ist verantwortlich für User Experience, Usability and Testing der Suche, betreut internationale Projekte zum Fachgebiet und berät andere Produkte und Konzerneinheiten. Ihr Tätigkeitsbereich ist nicht nur auf Suchmaschinen fokussiert, sondern auch auf Intranet-Suchen und Portal- und Produktsuchen.


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Product Details
  • ISBN-13: 9783642207778
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 171
  • Series Title: X.Media.Press
  • Sub Title: User Experience, Usability Und Nutzerzentrierte Website-Gestaltung
  • Width: 156 mm
  • ISBN-10: 3642207774
  • Publisher Date: 27 Aug 2012
  • Edition: 2013 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 13 mm
  • Weight: 485 gr


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