The Superpromoter Book by R Vogelaar at Bookstore - Bookswagon
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The Superpromoter

The Superpromoter


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About the Book

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
About the Author: RIJN VOGELAAR is CEO of Blauw Research. His academic background includes degrees in social psychology and psychological methodology from Amsterdam (University of Amsterdam) and Leeds. He has published in the Journal of Social Psychology and he has over 15 years of experience in market research and customer relations.


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Product Details
  • ISBN-13: 9780230285095
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 566 gr
  • ISBN-10: 0230285090
  • Publisher Date: 26 Nov 2010
  • Binding: Hardback
  • Height: 236 mm
  • No of Pages: 222
  • Series Title: English
  • Sub Title: The Power of Enthusiasm
  • Width: 160 mm


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