The Surfer's Guide To Marketing is an entertaining, motivational, and educational guide to developing marketing efforts in today's fluid landscape. Utilizing surfing and ocean references while interjecting real-world examples that provide both traditional and unorthodox brand communication tactics in the competitive marketplace, The Surfer's Guide To Marketing challenges marketing minds to push the envelope. Featuring cases and insight from such brands as ZICO, Body Glove, and Wahoo's and interviews with famous innovators like FOX's David Hill and Super Agent Leigh Steinberg, the book is a hands-on, humorous discussion of marketing strategy and tactics. By creating an atmosphere for marketing and business professionals to think outside-the-box, we paddle out into a lineup consisting of large brands, small start-ups, and everyone else in the market vying for the wave of consumer attention. The Surfer's Guide To Marketing crushes boring, industry text book rhetoric like a barrel at North Shore and drops in plenty of humor and a unique marketing perspective to encourage fresh thought and a new attitude for brands.
About the Author: Randy Rovegno has over two decades of successful marketing experience working on brands including ESPN, ABC, FOX, AT&T, NFL, Upper Deck, and more. As an avid surfer and former amateur stand-up comedian (who stinks at both), Rovegno speaks to various university classes about marketing strategy, real-world case studies, and navigating today's marketing landscape utilizing his unique portfolio, experience, and humor to motivate tomorrow's marketing minds. After stints in various CPG and consumer marketing groups and in a key role with a boutique agency that he quickly developed into a multi-million dollar business, he founded LONGBOARD Marketing in 2008 because nothing spells success like a start-up in the worst economy in 20 years. As a creative executive challenged with developing novel and successful campaigns for the most dynamic, savvy sports and entertainment clients in the world, Rovegno must constantly utilize creativity and unorthodox tactics to drive the products or brands he works with. It is based on the various challenges and successes from his award-winning career that motivated him to write this book and demonstrate some of the favorite tricks of the trade. Its ironic that the author who makes at least 500 surfing references might just be the worst surfer in the ocean. With a surfing resume that includes multiple trips to the ER, more time held under the waves than kelp, and a style that has earned him the nickname the "Yeti from the Jetty" it is a foregone conclusion that what he lacks in surfing ability, he makes up for in proven marketing success.