The Sustainable Enterprise Fieldbook: When It All Comes Together

Today, managers and leaders of organizations, in both the private sector and civil society, are being challenged as never before to find ways to play a proactive role in addressing the concerns of sustainable development. But they are often overwhelmed by a bombardment of conflicting messages from the media, shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal with this confusion. It teaches them how to strike a better balance, moving from an "either/or" mind-set to one that holistically embraces social, environmental and economic issues simultaneously. It addresses the "what" ("what is a sustainable strategy for a company or organization?") as well as the "how" ("how do we go about building a sustainable enterprise?"). The Sustainable Enterprise Fieldbook has been put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim is to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term. Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day-to-day realities of running a business. Managers are coached, facilitated, and guided to enable them to create a better balance between the short and long term, to help them to become change agents in their organizations and to provide answers to the question "How do I make a difference?" Some of the areas covered are leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization. Readers of The Sustainable Enterprise Fieldbook will find access to the innovative Living Fieldbook, which is an online community support service providing ongoing updated assistance in building a sustainable enterprise. The Sustainable Enterprise Fieldbook offers an ingredient that has been missing in the enormous outpouring of information on organizations and sustainability: an holistic integration of solutions, which will make the journey personal for each reader.

Table of Contents:
Foreword Georg Kell, Executive Head, UN Global Compact Acknowledgments Part I. Understanding reality: our context for The Sustainable Enterprise Fieldbook Introduction and overview Jeana Wirtenberg, William G. Russell, and David Lipsky Part II. Preparing the foundation for a sustainable enterprise 1. Leadership for a sustainable enterprise Richard N. Knowles, Daniel F. Twomey, Karen J. Davis, and Shakira Abdul-Ali 2. Mental models for sustainability John D. Adams, Linda M. Kelley, Beth Applegate, and Theresa McNichol 3. Developing a sustainability strategy Joel Harmon, Flynn Bucy, Susan Nickbarg, Govi Rao, and Jeana Wirtenberg Part III. Embracing and managing change sustainably 4. Managing the change to a sustainable enterprise Gregory S. Andriate and Alexis A. Fink 5. Employee engagement for a sustainable enterprise Kent D. Fairfield, Richard N. Knowles, William G. Russell, Jeana Wirtenberg, Sangeeta Mahurkar-Rao, and Orrin D. Judd 6. Sustainable enterprise metrics and measurement systems William G. Russell, Shakira Abdul-Ali, Gil Friend, and David Lipsky Part IV. Connecting, integrating, and aligning toward the future 7. Sustainable globalization: the challenge and the opportunity Victoria G. Axelrod, Joel Harmon, William G. Russell, and Jeana Wirtenberg 8. Transorganizational collaboration and sustainability networks William G. Russell, Jenny Ambrozek., Victoria G. Axelrod, Jane Carbonaro, and Linda M. Kelley Part V. When it all comes together 9. A new beginning: when it all comes together Jeana Wirtenberg, David Lipsky, and William G. Russell Coda. An invitation to participate with us in the Living Fieldbook Glossary of terms Author biographies Index