About the Book
About the Author: Sapna A. Narula currently serves Nalanda University, India where she is Professor and Dean of School of Management Studies. She is a
distinguished academician in agribusiness and sustainability who has made immense contribution to the discipline through
her teaching, research and consultancy efforts. During her career span of 22 years in university teaching, research and
consultancy, she has also played a key role in advancing education for agribusiness through a number of initiatives targeted
at raising awareness generation and capacity building amongst corporates, youth, managers, and policy-makers. She has
played a key role in designing innovative academic programmes such as MBA/Business Sustainability, MBA/Agribusiness
and MBA/Food Supply Chain Management. She has also spearheaded various sustainability initiatives which she promoted
for youth such as Green Shift (2018), BLISS (Building Learning in Sustainability Science, 2014) and has been on the jury of
many sustainability related awards/initiatives. She is currently serving as President of Global Network for Sustainable
Development, Arizona, US as its President has been associated with the UN Global Compact Network of India, PRME
(Principles of Responsible Management Education), Connecting Dreams Foundation and National Agricultural Higher
Education Project (ICAR) in various advisory roles for the cause of sustainable development goals. She has also held key
leadership positions in prestigious Universities in India and has delivered several keynotes, and distinguished sessions at
many Universities abroad. She was a visiting professor in Department of Management, Deakin University, Australia (2018). A
recipient of many awards notably Prosper. Net Scopus Young Scientist Award for Sustainable Development, 2011 delivered
jointly by the German Ministry, United Nations University and Elsevier and a Young Scientist Award (2009) from Uttarakhand
Council for Science and Technology, Government of Uttarakhand, she has worked on research projects funded by various
national and international organizations EPSRC, DFID, IFAD., Bill and Melinda Gates Foundation. One of the research
projects where she led sustainable livelihood work has also won UN Global Compact Innovative SDG Practices Award 2019.
She has published her research extensively in journals (Journal of Cleaner Production, Journal of Sustainable Mining,
Business Strategy and Development, CSR and Environmental Management among many others) and a paper written by her
in the context of organic food has won the Outstanding Paper Award 2021.
S. P. Raj is chair of the marketing department and Distinguished Professor at the Whitman School of Management, Syracuse
University. He holds the Irwin and Marjorie Guttag Endowed Professorship and serves as Director of the Snyder Innovation Management Center and chair of the Department of Marketing, Supply Chain and Retail Management.
He has previously served as interim dean and as senior associate dean for the school. He was also a tenured full professor of
marketing at Cornell University and a visiting faculty at the Kellogg School of Management, Northwestern University. He
was the founding editor of the Journal of Agribusiness in Developing and Emerging Economies. Raj's research on marketing
strategies, their influence on customer behavior, and managing new product development and innovation is cited extensively
with over 2500 citations in the Social Sciences Citation Index and 7500 in Google Scholar. His work has been recognized
with prestigious awards such as the John D. C. Little Award by the Institute for Management Sciences, a finalist for the
William F O'Dell award by the Journal of Marketing Research, the Donald R. Lehmann Award by the AMA and many Best
Paper awards in conferences. His research was supported by the NSF/Corporate Center for Innovation Management
Studies. He has published in leading journals such as Marketing Science, Journal of Marketing, Journal of Marketing
Research, Journal of Consumer Research, Research Policy, European Journal of Operational Research, Journal of Business
Research, Journal of Product Innovation Management, and IEEE Transactions on Engineering Management. He holds a
Ph.D. and M.S. from Carnegie-Mellon University and a B.Tech. from the Indian Institute of Technology, Madras.
