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Sustainable Growth in Global Markets

Sustainable Growth in Global Markets


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About the Book

Foreword; Tanya Zlateva
PART I: MAPPING MARKET SCENARIO
1. Understanding International Business
2. International Finance
3. Economic and Cultural Dynamics
4. Political and Legal Factors
PART II: PREPARING DESTINATION MARKETS
5. Market Research and Organizational Design
6. Internal and External Fit
7. Segmentation, Targeting, and Positioning
PART III: DEVELOPING FUNCTIONAL STRATEGIES
8. Product Strategies
9. International Pricing and Distribution Strategies
10. Promotion Strategies
References
Index

About the Author:

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He specialises in the fields of Marketing Management, Rural Economic Linkages and Development Economics and has published 45 books and over 400 research contributions that include published research papers in international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He is Regional Editor of Emerald Emerging Markets Case Studies, and member of editorial board of various journals of international repute. He has imparted training to senior corporate executives and has conducted 60 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the National Council of Science and Technology, Government of Mexico.


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Product Details
  • ISBN-13: 9781137525932
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 21 mm
  • Weight: 603 gr
  • ISBN-10: 1137525932
  • Publisher Date: 05 Jan 2016
  • Binding: Hardback
  • Height: 216 mm
  • No of Pages: 324
  • Series Title: English
  • Sub Title: Strategic Choices and Managerial Implications
  • Width: 140 mm


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