Sustainable Marketing Book by Alexis Eyre - Bookswagon
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Sustainable Marketing

Sustainable Marketing


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International Edition


About the Book

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?

Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.

Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla.


About the Author:

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has 30+ years of global client and agency marketing experience. He sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked for brands including Natwest, Sunsail and EcoSki and has spoken at the Leaders Week Summit and Business Green NetZero Festival.


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Product Details
  • ISBN-13: 9781398613157
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Height: 242 mm
  • No of Pages: 256
  • Spine Width: 24 mm
  • Weight: 684 gr
  • ISBN-10: 1398613150
  • Publisher Date: 26 Dec 2023
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: The Industry's Role in a Sustainable Future
  • Width: 164 mm


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