For investors from across the world, UK residential property is seen as one of the best investments available. This is for good reason. It has a track record of delivering strong, stable returns in a way that is relatively easy to understand and implement. The trouble is, the market has changed. The investors of the future value sustainability more than ever before. There is unprecedented and growing demand for Environmental Social and Governance (ESG) investing, now worth $30 trillion in Assets Under Management each year, around a quarter of all professionally managed assets.
The traditional goal of profit maximisation is being replaced. Investments must increasingly be profitable as well as sustainable: economically resilient with positive ESG metrics. Yet the UK residential property market - worth over £7.5 trillion - is lagging behind. There is very little clear, easily usable guidance for those responsible for a huge proportion of the market: private investors. The positive impacts of sustainable property investing - for profit-motivated investors, people and the planet - could be huge. The financial, environmental and social costs of getting it wrong could be catastrophic.
To get this right and to avoid the risks of getting it wrong, it is vital to understand:
- What sustainable residential property investing is
- What needs to change and
- How, on a practical level, you can invest in a way that is both profitable and sustainable.
This book draws on expertise from within and beyond real estate, provides a simple framework for updating your approach. It highlights common mistakes and shares advice so that you can avoid them. Ultimately, it's about answering the question of the decade: 'How can I invest profitably with positive impacts?'
About the Author: Anna Clare Harper is a property investor, strategist, podcast host and author of Amazon best sellers Strategic Property Investing and Building a Legacy. She is a Director at IMMO, Europe's leading technology-led real estate platform, creating quality single family rental portfolios at speed and scale. Anna was named in Management Today's '35 Women Under 35' and Bisnow's 'Women Leading Real Estate'. She previously developed the strategy and built the seed portfolio for an HNWI-backed fund targeting a £100 million+ housing portfolio, worked on £2 billion+ transactions as a strategist at Deloitte and studied real estate at Cambridge. Anna is a TEDx speaker, hosts a leading property podcast and is regularly featured in leading publications, including the Financial Times, BBC and Forbes.
