Sustainable Thought Leadership by Sari Aapola - Bookswagon
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Sustainable Thought Leadership

Sustainable Thought Leadership


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International Edition


About the Book

Many companies, especially small and midsize, suffer from the lack of awareness and credibility. Building thought leadership to support business is a method based on the corporate strategy and culture, and strategic marketing to reach an expert position in the eyes of the stakeholders. This book looks at the relationship between a strong company strategy, the company culture, and the strategic marketing message derived from them. These elements are the building blocks of a thought leader position. A dialogue with the stakeholders guarantees renewal that will help to sustain the leading position. The author has taken a pragmatic approach with guidance, examples, and two extensive case studies from successful growth companies: MySQL and Basware. This book has a strong focus on growing business and has been written for people building growth and success based on customer understanding, good products, and solid expertise: leaders, investors, marketing and HR persons, and company personnel.
About the Author: Sari Aapola has twenty years of experience in international business. She has held leadership positions in business-to-business marketing in growing technology companies and has led several international marketing teams in Europe. She now works as a thought leadership and strategic marketing guide for growth companies.


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Product Details
  • ISBN-13: 9781439228166
  • Publisher: Booksurge Publishing
  • Publisher Imprint: Booksurge Publishing
  • Height: 229 mm
  • No of Pages: 156
  • Series Title: English
  • Sub Title: How to build awareness and credibility to support business
  • Width: 152 mm
  • ISBN-10: 1439228167
  • Publisher Date: 27 Apr 2009
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 286 gr


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