SWOT-Analyse im Sportmarketing. Sponsoringmöglichkeiten im Fußball
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SWOT-Analyse im Sportmarketing. Sponsoringmöglichkeiten im Fußball

SWOT-Analyse im Sportmarketing. Sponsoringmöglichkeiten im Fußball


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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 2,0, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Diese Arbeit stellt eine SWOT-Analyse für den TSG 1899 Hoffenheim dar. Sie bietet eine Grundlage für die Entwicklung strategischer Maßnahmen und Geschäftsentscheidungen, um die Position der TSG 1899 Hoffenheim zu stärken. Der Verein weist verschiedene Stärken auf, darunter eine moderne Spielstätte, die PreZero Arena, mit einer Kapazität von 30.150 Personen und modernen Einrichtungen wie einem Business Club mit 40 Logen. Zudem hat der Verein erfolgreiche Partnerschaften und Sponsoring-Vereinbarungen mit finanziell starken Unternehmen wie SAP, PreZero, Joma, Audi, AOK, Bitburger und Interwetten aufgebaut. Allerdings könnten potenzielle Schwächen in der Abhängigkeit von SAP als Hauptsponsor liegen, was bei Veränderungen in der Geschäftsstrategie von SAP problematisch sein könnte. Zudem könnte die TSG 1899 Hoffenheim im Vergleich zu finanzstarken Konkurrenten über begrenzte finanzielle Ressourcen verfügen. Die Chancen für den Verein liegen in der Möglichkeit, bestehende Sponsoring-Partnerschaften weiter zu entwickeln und neue Partnerschaften zu suchen, um die finanzielle Stabilität zu stärken. Sportlicher Erfolg und internationale Präsenz könnten neue Marktchancen und Sponsoringmöglichkeiten eröffnen. Allerdings könnten Risiken in sportlichen Misserfolgen auf dem Spielfeld bestehen, die die Attraktivität für Sponsoren und Fans beeinträchtigen könnten. Auch wirtschaftliche Unsicherheiten könnten zu einem Rückgang von Sponsoring-Geldern führen.


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Product Details
  • ISBN-13: 9783346981660
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346981665
  • Publisher Date: 08 Dec 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


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SWOT-Analyse im Sportmarketing. Sponsoringmöglichkeiten im Fußball
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