SWOT-Analyse und ihre praktische Anwendung im Unternehmensplanspiel "TOPSIM
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SWOT-Analyse und ihre praktische Anwendung im Unternehmensplanspiel "TOPSIM

SWOT-Analyse und ihre praktische Anwendung im Unternehmensplanspiel "TOPSIM


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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist die Darstellung der SWOT- Analyse und deren praktischer Anwendung im Unternehmensplanspiel "TOPSIM". Im theoretischen Teil wird hierfür zunächst die SWOT- Analyse definiert und die Vorgehensweise bei der Anwendung erläutert. Im Praxisteil erfolgt eine Anwendung der Theorie auf das Unternehmen 2 im Planspiel TOPSIM zunächst zum Ende der Periode 1 und anschließend zum Ende der Periode 6. Hierbei wird der Branchendurchschnitt als Vergleich hinzugezogen. Daraufhin sollen die Veränderungen, welche sich im Laufe des Planspiels ergeben haben festgestellt und erläutert werden. Eine Zusammenfassung und ein Fazit schließen die Arbeit ab. Der Wandel des Marktes vom Verkäufer- zum Käufermarkt und der damit einhergehende Konkurrenzdruck sowie eine verstärkte Kundenorientierung drängen Unternehmen zu immer umfangreicheren und realitätsnäheren Strategieentwicklungen, um langfristiges Wachstum sicherzustellen. Hierbei bedienen sich Unternehmen verschiedener Instrumente, welche sich über die letzten Jahrzehnte bewährt haben.


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Product Details
  • ISBN-13: 9783668118980
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3668118981
  • Publisher Date: 04 Jan 2016
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 104 gr


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