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Synaptisches Management

Synaptisches Management


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About the Book

Das Management von Unternehmen ist im 21. Jahrhundert mit einer neuen Dimension von Komplexität, Volatilität und Unsicherheit konfrontiert. Deshalb reichen die klassischen Management-Methoden des 20. Jahrhunderts heute nicht mehr aus.

Die Unternehmensführung darf heute nicht darauf reduziert werden, ein Unternehmen durch zweckrationales Verhalten planvoll und zielklar von einem Istzustand in einen Sollzustand zu überführen. Denn dies birgt ein chronisch wachsendes Risiko für Fehlsteuerungen.

Um Unternehmen im 21. Jahrhundert nachhaltig zum Erfolg zu führen, bedarf es eines neuen Management-Paradigmas. Es ist dies das Paradigma des synaptischen Managements. Synaptisches Management stimuliert die endogene Eigendynamik eines Unternehmens. Es synchronisiert diese Eigendynamik effektiv und effizient mit der Dynamik der komplexen Unternehmensumwelt. So versetzt es das Unternehmen in die Lage, im Unvorhergesehenen trittsicherer zu sein als andere Unternehmen, schneller und kundiger zu lernen als die Wettbewerber, adaptiver und agiler auf die exogene Umweltdynamik einzugehen.

Hans Gerd Prodoehl hat dieses Konzept auf der Basis seiner langjährigen Beratungstätigkeit entwickelt. Er baut dabei auf Erkenntnissen der europäischen und US-amerikanischen Managementtheorie, Soziologie und Psychologie auf.

Eine fundierte und faszinierende Lektüre - mit einer Vielzahl an praktischen Instrumenten zur alltäglichen Unternehmensführung.


About the Author:

Dr. Hans Gerd Prodoehl ist seit 2001 Managing Director der goetzpartners Management Consultants GmbH, die mittlerweile zu den größten deutschen Beratungsunternehmen zählt.


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Product Details
  • ISBN-13: 9783658055189
  • Publisher: Springer Gabler
  • Binding: Hardback
  • Height: 244 mm
  • No of Pages: 252
  • Series Title: German
  • Sub Title: Strategische Unternehmensführung Im 21. Jahrhundert
  • Width: 170 mm
  • ISBN-10: 3658055189
  • Publisher Date: 10 Sep 2014
  • Edition: 2014 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 675 gr


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