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Synergiemanagement Und Akquisitionserfolg

Synergiemanagement Und Akquisitionserfolg


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About the Book

Die Ubernahme von ganzen Unternehmen oder Unternehmensteilen ist seit ge- raumer Zeit eine der wichtigsten Wachstumsstrategien. 1m FaIle marktorientierter Akquisitionen ist die Integration bisher getrennter, selbstandiger Einheiten das Hauptproblem fiir das Erreichen des Akquisitionserfolgs. Gestiitzt auf theoretisch-konzeptionelle Uberlegungen sowie auf die Ergebnisse einer eigenen Befragung arbeitet der Verfasser prazise und klar die verschiedenen Probleme und Chancen der Integration heraus. Auf diese Weise werden insbeson- dere die vielbeschworenen, aber selten prazisierten Synergieeffekte greifbar ge- macht, und es werden verschiedene Akquisitionsstrategien ableitbar. Eingebettet in Konzepte des Strategischen Managements und durch zahlreiche Beispiele un- terstiitzt, kann der Leser die Identifizierung, Analyse und Bewertung von Syner- gieproblemen kennenlernen. Die plastisch formulierte Arbeit bietet dariiberhinaus eine Beschreibung der Aufgaben des Akquisitionsmanagements, und sie gibt zahl- reiche methodische Hilfen fUr die Bestimmung von Kosten und Nutzen einer Ak- quisition. Die Arbeit stellt nicht nur einen beachtlichen Beitrag zur Theorie des Strategi- schen Managements dar, sondern sie kann vor allem den verantwortlichen Fiih- rungskraften bei der Bewaltigung ihrer praktischen Probleme differenzierte Unter- stiitzung leisten. Prof. Dr. W. Kriiger Vorwort Dem strategischen Fit zwischen Akquisiteur und Targetunternehmen kommt un- umstritten eine Schliisselrolle im Hinblick auf den Erfolg marktorientierter Akqui- sitionen zu. Angesichts einer unglaublich hohen MiBerfolgsquote bei Mergers & Acquisitions liegt der Verdacht nahe, daB es der Praxis bislang an geeigneten Denkwerkzeugen fehlt, bereits im Vorfeld geplanter Ubernahmen iiber potentielle Synergien und Dyssynergien befinden zu konnen. Dieses Defizit zu verringern oder gar vollig zu beseitigen, war der Ausgangspunkt der vorliegenden Schrift.


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Product Details
  • ISBN-13: 9783409130547
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1992 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 14 mm
  • Width: 148 mm
  • ISBN-10: 3409130543
  • Publisher Date: 01 Jan 1992
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 248
  • Series Title: Neue Betriebswirtschaftliche Forschung (Nbf)
  • Weight: 376 gr


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