Synergieorientierte Unternehmensintegration by Sebastian Ehrensberger
Synergieorientierte Unternehmensintegration

Synergieorientierte Unternehmensintegration


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About the Book

Die Ausnutzung von Synergiepotentialen oder die Realisierung von Synergie- effekten wird in der Wirtschaftspraxis besonders häufig zur Begründung von Unternehmens zusammenschlüssen und -kooperationen, Akquisitionen und Joint Ventures oder auch Zentralisierungs- und Konzentrationsvorgängen angeführt. Dabei wird mit dem Begriff Synergie sehr großzügig umgegangen. Häufig kann man sich des Eindrucks nicht erwehren, als sei Synergie der Passepartout zum Erfolg. Daß jedoch synergy at work oft genug eher Wunsch als Wirklichkeit ist, belegen u.a. die Vielzahl von Unternehmenszerschlagungen in den USA der 80er Jahre oder die erheblichen Probleme, mit denen in der jüngeren Vergangenheit deutsche Großunternehmen nach synergieorientierten Akquisitionen zu kämpfen hatten und haben. All dies deutet darauf hin, daß offenbar die Existenz und die Realisierbarkeit von Synergieeffekten nicht selten allzu oberflächlich und allzu optimistisch bewertet werden, was zu Fehleinschätzungen der gesamten Synergieproblematik führt. Dies mag u.a. darauf zurückzuführen sein, daß die betriebswirtschaftliche Literatur bisher das Synergiephänomen noch nicht hinreichend aufgearbeitet hat. Zwar ist das Thema Synergie bereits seit etwa dreißig Jahren Gegenstand der betriebswirtschaftlich-wissenschaftlichen Diskussion. Allerdings muß man eingestehen, daß auch hier immer noch ein hohes Maß an begrifflicher Unklarheit vorliegt. Außerdem führt eine prinzipiell positive Interpretation des Synergie begriffes - 2 + 2 = 5 - Effekt - durchweg zu einem Denken in Ziel- Mittel-Kategorien und nicht zu einer systematischen, analytischen Aufarbeitung der Synergieproblematik. Insgesamt fehlt es deshalb immer noch an einer expliziten, theoretischen Fundierung der Synergiediskussion.


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Product Details
  • ISBN-13: 9783824401598
  • Publisher: Deutscher Universitatsverlag
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 362
  • Series Title: Integrierte Logistik Und Unternehmensführung
  • Sub Title: Grundlagen Und Auswirkungen
  • Width: 152 mm
  • ISBN-10: 3824401592
  • Publisher Date: 01 Jan 1993
  • Edition: 1993 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 566 gr


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