¡sí! Book by Noah Goldstein UAE-Bookswagon
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About the Book

Todos los dÃ-as nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. ¿Existe alguna tÃ(c)cnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy sencilla: ¡SÃ-!Basado en las investigaciones desarrolladas a lo largo de màs de seis dÃ(c)cadas en el campo de la psicologÃ-a de la persuasiÃ3n, este libro contiene multitud de reflexiones acerca de cÃ3mo nuestra actitud, nuestra forma de expresarnos o acercarnos, puede ayudar a modificar la conducta de quienes nos rodean tanto en el àmbito personal como en el profesional.Coescrito por los tres mayores expertos en el campo de la influencia, ¡SÃ-! te ofrece consejos sobre situaciones concretas analizadas desde una perspectiva cientÃ-fica que te serviràn si necesitas un ascenso, conseguir un voto...Porque con pequeños cambios lograràs beneficios incalculables que te guiaràn hasta el Ã(c)xito.
About the Author: Noah J. Goldstein es profesor en la Graduate School of Business de la Universidad de Chicago. Es autor de multitud de artÃ-culos y ensayos publicados en las principales revistas de psicologÃ-a y empresa y sus investigaciones han sido becadas por las màs prestigiosas instituciones norteamericanas (incluyendo la National Science Foundation y la National Institutes of Health). Ha trabajado como consultor en un gran nðmero de empresas y agencias gubernamentales estadounidenses como Accenture, el Servicio Forestal de Estados Unidos y la oficina censal de EE.Steve J. Martin es el director de Influence at Work (Reino Unido) empresa de formaciÃ3n y servicios de consultorÃ-a a diferentes compañÃ-as y organismos pðblicos basadas en la informaciÃ3n incluida en este libro. Martin tiene experiencia en ventas y marketing y ha publicado artÃ-culos tanto en la prensa especializada como en prensa de informaciÃ3n general. Es coautor del libro Sold! y ofrece conferencias en todo el mundo. Colabora como profesor de influencia y persuasiÃ3n en muchas escuelas de negocios como en la Universidad Cranfield en Betfordshire (Reino Unido) y en la Sir John Cass London Business School.Robert. B. Cialdini es profesor de PsicologÃ-a y Marketing en la Universidad de Arizona. Es el experto màs citado en el campo de la influencia y la persuasiÃ3n y es el autor de la biblia de estas materias: Influence: Science and Practice, libro del que ha vendido un millÃ3n de ejemplares. Sus estudios y artÃ-culos han sido recogido por las publicaciones màs prestigiosas y su trabajo ha sido reconocido por las principales empresas a nivel mundial asÃ- como por diferentes Gobiernos. En 2003, recibiÃ3 el premio Donald T. Campbell por su contribuciÃ3n al desarrollo de la psicologÃ-a.


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Product Details
  • ISBN-13: 9788483560815
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Depth: 19
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 150 mm
  • ISBN-10: 848356081X
  • Publisher Date: 01 Sep 2008
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 254
  • Series Title: Acción Empresarial
  • Weight: 390 gr


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