Taking Down Goliath by Rob "Spider" Graham - Bookswagon
Home > Business & Economics > Economics > Economic theory & philosophy > Taking Down Goliath
Taking Down Goliath

Taking Down Goliath


     0     
5
4
3
2
1



International Edition


About the Book

Foreword Chapter 1: Exploring Marketing Models Available tools Auction-based media Search Marketing Fundamentals The Consumer Experience Consumer Buying Models Creating Targeted Marketing Messages Chapter 2: The Digital Advertising Ecosystem The Digital Media Landscape The Advertising Cycle Digital Advertising Overview Digital Display Advertising Digital Display Media Channels Chapter 3: Rich Media Features and Formats The Evolution of Rich Media Evolution Rich Media Video Solutions Rich Media Ad Buying Chapter 4: Search Engine Advertising SEM Overview Google AdSense and Analytics SEM Keyword Strategies Search Ad Creation Chapter 5: Search Engine Optimization SEO Evolution On-Page Optimization Workshop - SEO Site Analysis Off-Page Optimization Chapter 6: Email Marketing Email Marketing Overview Email Marketing Best Practices List and Data Management Email Campaign Management Email Marketing Pitfalls to Avoid Chapter 7: Social Media Marketing The Social Media Revolution Social Media Marketing Strategies Developing an SMM Voice Exploring the Blogosphere Social Media Networks - Facebook Social Media Networks - Twitter Social Media Networks - LinkedIn Social Media Networks - YouTube The Content on Demand Ecosystem Chapter 8: Mobile Marketing The Mobile Revolution Mobile Marketing Strategies Mobile Targeting & Measurement Chapter 9: Online Audience Targeting Audience Targeting Overview Audience Targeting Hierarchy Behavioral Targeting Cluster & Segment Targeting Emerging Targeting Models Chapter 10: Digital Measurement and Analytics Why Measure? Defining Digital Measurement Research Methods and Sources Web and Site Analytics Channel Research Tools Chapter 11: Digital Marketing Strategies Capturing Consumer Data Landing Page Design Group Buying Sites and Crowdsourcing Real-Time Consumer Support Podcasts, Ebooks and More Open-Source Marketing Tools Chapter 12: Digital Advertising Creation Strategies Digital Media Landscape Digital Ad Creative Strategies Digital Campaign Evaluation Guideline
About the Author: Kevin Ryan is the founder of the digital advertising firm Motivity Marketing, Inc. He has appeared on CNN and been featured in The Wall Street Journal, USA Today, ABC News, The New York Times, Forbes, and Advertising Age. Prior to launching Motivity Marketing, Ryan founded Kinetic Results, an Advertising Age Top 20 performance marketing firm, served as VP, Global Content Director for Search Engine Watch and Search Engine Strategies, and VP of Interactive Media for the Interpublic Group agency, Wahlstrom Interactive.

Rob 'Spider' Graham is a twenty-year veteran of digital media buying, selling and production. He is currently the founder and CEO of Trainingcraft, LLC, a company providing digital advertising, marketing, and sales consulting--as well as training solutions--to publishers and advertisers. Spider works with a number of training partners including the Interactive Advertising Bureau (IAB.net) and eConsultancy (econsultancy.com), in addition to providing direct training solutions to companies like Comcast, Politico, and American Cities Business Journals.


Best Sellers



Product Details
  • ISBN-13: 9781349495580
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Edition: 1st ed. 2014
  • Language: English
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 412 gr
  • ISBN-10: 1349495581
  • Publisher Date: 09 Dec 2014
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 238
  • Series Title: English
  • Sub Title: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power
  • Width: 156 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Taking Down Goliath
Palgrave MacMillan -
Taking Down Goliath
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Taking Down Goliath

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!