Tenniskurse für Senioren by Bernhard -L at Bookstore UAE
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Tenniskurse für Senioren

Tenniskurse für Senioren


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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich Didaktik - Sport, Sportpädagogik, Note: 1,7, Hochschule für angewandtes Management GmbH, Veranstaltung: Zielgruppenorientierte Angebote, Sprache: Deutsch, Abstract: In dem Kurs Zielgruppenorientierte Angebote wurden wir vor die Aufgabe gestellt ein spezielles Angebot für einen bestimmten Kundenkreis zu erarbeiten. Zur Aufgabenstellung gehört eine genaue Analyse der angesprochenen Zielgruppe sowie die Planung einer Kick-Off Veranstaltung. Wir haben uns im Rahmen dieser Studienarbeit dazu entschieden, ein Angebot für "Tennisstunden für Senioren" zu erarbeiten. Hierfür führen wir zuerst eine möglichst genaue Analyse der Zielgruppe, in diesem Fall der Senioren durch. In dieser Analyse gehen wir auf die sozialen Aspekte der Zielgruppe, auf die zeitlichen und freizeitlichen Gegebenheiten, auf die finanzielle Lage, mögliche Interessen des Kundenkreises, auf die psychischen sowie die physischen Gegebenheiten und Grenzen der Zielgruppe ein. Anschließend werden wir den Tennismarkt analysieren und eine Umfeldanalyse im Zielgebiet durchführen. Danach beschreiben wir wie man bei der Planung eines Kick-Off Events vorgehen kann und wenden dies anschließend auf das ausgewählte Praxisbeispiel an. Dort erläutern wir dann die verschiedenen Phasen der Eventplanung von der Vorplanung über dir Durchführung bis zur Post-Event-Phase bzw. der Nachbereitung der Veranstaltung.


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Product Details
  • ISBN-13: 9783640812363
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 145 gr
  • ISBN-10: 3640812360
  • Publisher Date: 31 Jan 2011
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Sub Title: Zielgruppenorientierte Angebote
  • Width: 148 mm


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