Text und Textverstehen. Frametheorien by Julia Alfringhaus
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Text und Textverstehen. Frametheorien

Text und Textverstehen. Frametheorien


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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich Germanistik - Linguistik, Note: 2,3, Ruhr-Universität Bochum (Philologie), Veranstaltung: Hauptseminar, Sprache: Deutsch, Abstract: In dieser Arbeit sollen sich die Frames in Bezug auf Textverstehen angeschaut werden. Eingegrenzt wird dies jedoch auf den Bereich der Werbung, den alltäglichen Gebrauch von Frames. Mit der Fragestellung: Inwiefern die Frametheorien ein nützliches Konzept für die Analyse von Werbung sind, soll untersucht werden, wie das Zusammenspiel von Frames, dem Rezeptionswissen und dem damit verbundenen Textverstehen gewinnbringend ist. Nach einer Erläuterung des Textverstehens, soll die Erklärung der Frametheorie und der Anwendungsbereich der Frames in der Textlinguistik in dieser Arbeit folgen. Um die Fragestellung beantworten zu können, soll anhand des Beispiels einer Verpackung eines Nougat- Aufstrichs geschaut werden, inwiefern dort Frames ein nützliches Konzept darstellen, um Werbung zu analysieren. In Bezug dessen wird die Rolle der Text- Bild Elemente und das multimodale Textverstehen herausgestellt. Die beiden Verknüpfungstypen Sprache und Bild sollen somit in den Fokus gerückt werden. Gleichzeitig wird auch das multimodale Textverstehen herausgearbeitet und deutlich gemacht, welche Rolle dies in der Analyse von Werbung spielt. Die Arbeit beschäftigt sich demnach mit den relevanten Gegenständen der Text- und Bildlinguistik und soll die Verwendung von Frames in alltäglichen Kontexten deutlicher machen. Die beiden zu analysierenden Werbetexte wurden herangezogen, da meiner Meinung nach an diesen beiden Exemplaren deutlich gemacht werden kann wie Frames in Werbung eingesetzt werden um die Rezipienten in Teilen wie Kaufentscheidungen lenken können. Abschließend soll die gegenwärtige Forschung des Themas angeschaut werden. Der "Framing-Ansatz" bildet einen der neueren Ansätze der Möglichkeit zur Beschreibung der Aussagestrukturen in medialen Angeboten oder auch der Rahmenbildung der semantischen


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Product Details
  • ISBN-13: 9783346409119
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Weight: 95 gr
  • ISBN-10: 3346409112
  • Publisher Date: 09 Apr 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ein nützliches Konzept auch für die Analyse von Werbung?
  • Width: 148 mm


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