Think First Book by Joe Natoli - Bookswagon UAE
Home > Computer & Internet > Computer programming / software development > Software engineering > Unified modeling language (uml) > Think First
Think First

Think First


     0     
5
4
3
2
1



Available


About the Book

Creating an app, site or any product that succeeds -- or sells -- is most definitely a tall order. Designing anything for people is tough, because we're inherently complex and...well...messy. Which means that things like market share and ROI don't come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You'll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn't have to be. Here's what a few well-respected UX practitioners and authors had to say about Think First: A very practical guide to success in business. - Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended! - Peter Morville, Bestselling Author of Intertwingled For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natoli's Think First demystifies these foundational ideas in a very conversational, easy to read style. - Ilise Benun, Founder of Marketing-Mentor.com and Author of 7+ Books Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: I didn't want to write yet another book that covers the narrow, tactical pieces of the design process, he says, because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It's everybody's business. Think First walks you through everything that must be considered to create great UX -- and gives you a roadmap to make it happen. Think First details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations -- including a few he's learned the hard way: -) Think First serves as a roadmap to building a solid foundation for UX that's strong enough to withstand any weather as projects move into design and coding. Here are just some of the things you'll learn: - Simple user research methods that anyone can perform -- even if you've never done research of any kind. - The right questions to ask stakeholders and users at the outset of any (and every) project. - The 3 crucial questions you must ask of every client, every time. - How to tell the difference between what people say they need vs. what they really need. - A better, simpler way to generate meaningful UX requirements at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business. - How to avoid scope creep and the never-ending project scenario.
About the Author: Joe Natoli has been preaching and practicing the gospel of User and Customer Experience to Fortune 100, 500 and Government organizations for over 26 years. He ran his own Experience Design firm for for 10 years, selling it in 2007. Now, as the founder of Give Good UX, Joe offers coaching, training and product audit programs for enterprise product teams, in addition to speaking and writing. Joe works with to uncover the sweet spots between what users want to make their lives easier and what businesses need to accomplish in order to survive and prosper. He believes UX is a value loop: value goes out to users, value comes back to the business in the form of ROI. Joe has recently dedicated a significant portion of his practice to developing online training for designers and developers. The first of these, User Experience Design Fundamentals, launched via Udemy in 2013, now has over 30,000 students -- and that number grows daily. His second course, UX & Web Design Master Course, recently launched in direct partnership with Udemy. Think First, published in October of 2015, is his second book on User and Customer Experience Strategy. Joe has written numerous articles about the roles design and technology play in business success for publications such as Fast Company, HOW, SmartCEO and The AIGA Journal. His articles, speaking videos and ebooks can be seen on his website at givegoodux.com.


Best Sellers



Product Details
  • ISBN-13: 9780986344800
  • Publisher: Bookbaby
  • Publisher Imprint: Bookbaby
  • Depth: 13
  • Language: English
  • Returnable: Y
  • Sub Title: My No-Nonsense Approach to Creating Successful Products, Powerful User Experiences + Very Happy Customers
  • Width: 150 mm
  • ISBN-10: 098634480X
  • Publisher Date: 08 Oct 2015
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 202
  • Spine Width: 23 mm
  • Weight: 367 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Think First
Bookbaby -
Think First
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Think First

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!