The Thong Principle by donalee Moulton - Bookswagon
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The Thong Principle

The Thong Principle


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About the Book

The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender - and the receiver.

The book delves into the elements that comprise successful communications - conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.

Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level - including building and maintaining trust - and down in the weeds where even one word makes a difference.

The Thong Principle will draw you in and keep you reading with:

  • Examples
  • Exercises
  • Information that resonates.

It's also funny. Laughter and learning are wonderful partners.


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Product Details
  • ISBN-13: 9781637422106
  • Publisher: Business Expert Press
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Saying What You Mean and Meaning What You Say
  • Width: 152 mm
  • ISBN-10: 1637422105
  • Publisher Date: 30 Apr 2022
  • Height: 229 mm
  • No of Pages: 144
  • Spine Width: 8 mm
  • Weight: 249 gr


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