Tomada de decisões
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Tomada de decisões

Tomada de decisões


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About the Book

As empresas devem ser capazes de gerar vantagens competitivas que lhes permitam diferenciar-se dos seus concorrentes; algo que todos os concorrentes possuem já não é uma vantagem competitiva, é uma condição para estar no negócio. O sucesso de uma organização é medido pelo nível de realização dos seus objectivos e metas, uma empresa pode ter, por exemplo, um lucro de 500.000 dólares e não compreender como funciona a sua carteira de produtos e/ou o seu mercado. O facto de não analisar a forma como alcançou o lucro pode certamente levar a que este seja visto como uma coisa impossível de alcançar e não como uma consequência das suas estratégias. A empresa deve evitar pôr em risco a realização de três objectivos estratégicos básicos: crescer, sobreviver e ser rentável.


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Product Details
  • ISBN-13: 9786207310173
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 168 gr
  • ISBN-10: 6207310179
  • Publisher Date: 26 Mar 2024
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm


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