Top of Mind Book by Linda Popky - Bookswagon UAE
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Top of Mind

Top of Mind


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About the Book

Award-winning strategic marketing expert Linda Popky, author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, has gathered 101 of the top business insights from her popular weekly newsletter Top of Mind Thursday into one concise volume. Linda takes a different look at the events and situations around us to develop new and unusual insights that are sure to provoke and give pause.
About the Author: Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She's been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others. A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant(R) Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster(TM) Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University's College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University's Integrated Marketing Communications program. Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters was released in March 2015 and named one of the top marketing books of 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music. For more information, visit leverage2market.com or follow Linda on Twitter, @popky.


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Product Details
  • ISBN-13: 9780979803383
  • Publisher: Woodside Business Press
  • Publisher Imprint: Woodside Business Press
  • Height: 229 mm
  • No of Pages: 112
  • Series Title: English
  • Sub Title: 101 Insights to Transform Your Business
  • Width: 152 mm
  • ISBN-10: 0979803381
  • Publisher Date: 20 Dec 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 209 gr


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