Topic Modeling: Algorithmische Themenkonzepte in Gegenstand und Methodik der Kommunikationswissenschaft
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Topic Modeling: Algorithmische Themenkonzepte in Gegenstand und Methodik der Kommunikationswissenschaft

Topic Modeling: Algorithmische Themenkonzepte in Gegenstand und Methodik der Kommunikationswissenschaft


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About the Book

Als zentrales Konstrukt der Kommunikationswissenschaft ist das Thema heute relevanter denn je. Fur das Fach besitzt es als Ordnungseinheit der offentlichen Meinung seit jeher eine besondere Bedeutung, verdankt seinen aktuellen Bedeutungszuwachs uber die sozialwissenschaftliche Forschung hinaus aber erst dem Mit ihm stieg der Bedarf, exponenziell gewachsene Textmengen in technischen Systemen vollautomatisch ordnen und moderieren zu konnen. Technisch umgesetzt wird dies unter anderem uber Topic-Modeling-Verfahren, welche dem menschlich-intuitiven Themenverstandnis ein algorithmisches Pendant zur Seite stellen. Dabei handelt es sich jedoch nicht etwa um eine Automatisierung des klassischen kommunikationswissenschaftlichen Themenkonzepts, sondern vielmehr um eine andere Messart einer anders operationalisierten Themenvariable. Mit der zunehmenden Bedeutung technischer Systeme greift diese algorithmische Themenkonstruktion im Alltag immer mehr Raum, sodass Nutzer*innen bereits heute in der taglichen digitalen Kommunikation (nicht immer bewusst) mit dem Ergebnis einer algorithmischen Modellierung von Themen in Kontakt sind. Fur die Kommunikationswissenschaft ergibt sich also eine zweifache Relevanz, sich mit der algorithmischen Themenkonstruktion Substanziell ist Topic Modeling als neue Logik der Herstellung und Strukturierung offentlicher Kommunikation bedeutend; methodisch insofern, dass es dem Fach innovative analytische Zugange zu bekannten und neuen Forschungsvorhaben ermoglicht. Um dieser zweifachen Relevanz gerecht zu werden, wird die algorithmische Themenkonstruktion in der vorliegenden Arbeit erstens im Gegenstand der Kommunikationswissenschaft begrundet und zweitens im Sinne ihrer Fachmethodik verortet. In einer Aufarbeitung der umfassenden interdisziplinaren Bezuge wird damit die theoretisch-konzeptionelle Begrundungslucke fur den Einsatz von Topic Modeling als Methode der empirischen Kommunikationsforschung geschlossen. Die Arbeit macht darauf aufmerksam, wie sich Thematisierungsprozesse in zunehmend algorithmisch moderierter Offentlichkeit fundamental verandern, wirft ein Schlaglicht auf zugrunde liegende Mechanismen und diskutiert Implikationen fur Gesellschaft und Forschung.


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Product Details
  • ISBN-13: 9783869625751
  • Publisher: Na
  • ISBN-10: 3869625759


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