The Trademark Paradox by Catherine Manley - Bookswagon
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The Trademark Paradox

The Trademark Paradox


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About the Book

Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don't. Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors. Trademark laws thus diminish customer confusion, make «communication» between seller and buyer simple, and prevent unfairness. However, expanding legal protection, coupled with commercial «bullying», have served to restrict, rather than promote, competition. The paradox lies in how we have dealt with the conflict: in our quest to promote competition, we have failed to adequately balance private interests (e.g., protection of business goodwill) with public interests (ensuring a robust, competitive market without restraints on trade). This book examines trademarks' conflicting legal and commercial boundaries. It concludes by suggesting principles and guidelines to help resolve the imbalance.
About the Author: Catherine M. Manley is qualified both as a U.S. attorney (California) and as a solicitor (England and Wales). She obtained her B.A. from Yale University, her J.D. from Stanford University, and her LL.M. from Philipps-Universität Marburg, and was a research assistant at the Berkman Center for Internet and Society at Harvard Law School. She has practiced in Silicon Valley, London, Frankfurt, Hamburg, and Brussels.


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Product Details
  • ISBN-13: 9783631656433
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Depth: 25
  • Height: 211 mm
  • No of Pages: 466
  • Series Title: Schriften Zum Medien-, Urheber- Und Wirtschaftsrecht
  • Sub Title: Trademarks and Their Conflicting Legal and Commercial Boundaries
  • Width: 150 mm
  • ISBN-10: 3631656432
  • Publisher Date: 25 Feb 2015
  • Binding: Hardback
  • Edition: New ed
  • Language: English
  • Returnable: N
  • Spine Width: 30 mm
  • Weight: 752 gr


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