Transfert international de technologie
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Transfert international de technologie

Transfert international de technologie


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About the Book

Dans un environnement organisationnel compétitif, le transfert de technologie est devenu un différentiel pour les entreprises. L'innovation étant un facteur déterminant sur le marché, le transfert de technologie a encouragé et contribué à l'innovation au sein des organisations, en particulier les multinationales, qui ont plus de facilité à appliquer le transfert plus rapidement, en raison de leurs relations extérieures. Dans ce contexte, l'étude visait à analyser les processus de transfert international de technologie dans une entreprise multinationale du secteur des colorants du sud de Santa Catarina. L'univers concerné par la recherche est une entreprise multinationale du secteur de la coloration, située dans le sud de Santa Catarina. Parmi les processus de transfert de technologie, celui qui est le plus utilisé au sein de l'entreprise est le partage d'informations (savoir-faire), exercé au sein de l'entreprise ou de haut en bas, appliqué directement dans ses produits et services. Ainsi, l'entreprise conserve un avantage concurrentiel par rapport au marché intérieur grâce à son innovation constante.


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Product Details
  • ISBN-13: 9786206306962
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: une étude de cas
  • Width: 152 mm
  • ISBN-10: 6206306968
  • Publisher Date: 02 Aug 2023
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Weight: 141 gr


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