Transformación Digital de las PYMES
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Transformación Digital de las PYMES

Transformación Digital de las PYMES


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About the Book

En un mundo en constante evolución, la transformación digital se ha convertido en un imperativo para las pequeñas y medianas empresas (PYMES) que desean mantenerse competitivas y prosperar. "La Transformación Digital de las PYMES: Estrategias y Éxitos" es una guía práctica y exhaustiva diseñada para acompañar a los dirigentes de PYMES, responsables informáticos, consultores en transformación digital y a todos los profesionales interesados en modernizar y optimizar su empresa gracias a las tecnologías digitales.
¿A quién se dirige este libro?

  • Dirigentes de PYMES: Propietarios, directores generales y directores de operaciones que buscan comprender e implementar estrategias digitales efectivas.
  • Responsables Informáticos: CIO, CTO y directores de IT encargados de la planificación y ejecución de la transformación digital.
  • Gerentes de Diversos Departamentos: Responsables de marketing, directores financieros y responsables de recursos humanos que desean optimizar sus procesos mediante tecnologías digitales.
  • Consultores en Transformación Digital: Asesores y expertos en estrategia digital que ayudan a las PYMES a lograr su transición digital.
  • Emprendedores y Startups: Fundadores y emprendedores interesados en aprovechar las tecnologías digitales para lanzar y hacer crecer su empresa.
  • Estudiantes e Investigadores: Estudiantes de administración, tecnología de la información o MBA, así como investigadores interesados en los impactos y estrategias de transformación digital en las PYMES.
Este libro cubre los siguientes capítulos:
  1. Comprender la Transformación Digital:
    • Los fundamentos de la transformación digital
    • Por qué la transformación digital es crucial para las PYMES
  2. Evaluar el Estado Actual de su PYME:
    • Análisis SWOT digital
    • Auditoría de infraestructuras y sistemas existentes
  3. Elaborar una Estrategia de Transformación Digital:
    • Definir una visión y objetivos claros
    • Involucrar a las partes interesadas y formar un equipo dedicado
    • Elaborar una hoja de ruta detallada
  4. Cambiar la Cultura Empresarial:
    • Sensibilizar y capacitar a los empleados
    • Fomentar la innovación y la agilidad
    • Gestionar el cambio y superar las resistencias
  5. Implementar Tecnologías Digitales:
    • Selección de soluciones tecnológicas adecuadas
    • Migración a la nube y gestión de datos
    • Seguridad informática y protección de datos
  6. Digitalización de los Procesos Empresariales:
    • Automatización de tareas repetitivas y optimización de procesos
    • Uso de IA para mejorar la productividad
    • Ejemplos de digitalización exitosa en finanzas, marketing y recursos humanos
  7. Engagement de Clientes en la Era Digital:
    • Mejorar la experiencia del cliente con herramientas digitales
    • Estrategias omnicanal para un engagement coherente
    • Uso de IA y chatbots para un servicio al cliente optimizado
  8. Seguimiento y Evaluación de Progresos:
    • Indicadores clave de rendimiento (KPI) para medir el impacto de la transformación digital
    • Técnicas y herramientas para seguimiento y evaluación
  9. Casos Prácticos y Estudios de Caso:
    • Testimonios de PYMES que han logrado su transformación digital
    • Ejemplos de iniciativas digitales exitosas
    • Análisis de factores de éxito y errores a evitar
  10. Perspectivas de Futuro:
    • Las tendencias emergentes en la transformación digital
    • Preparar su PYME para futuras evoluciones tecnológicas


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Product Details
  • ISBN-13: 9798333773425
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Estrategias y Éxitos
  • Width: 152 mm
  • ISBN-10: 8333773427
  • Publisher Date: 22 Jul 2024
  • Height: 229 mm
  • No of Pages: 118
  • Spine Width: 6 mm
  • Weight: 168 gr


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